SARAH TELCS
Graphic Designer
Sarahtelcs@gmail.com
Instagram
Working with visual identity, branding, and visual communication across print and digital platforms. The work balances aesthetics, structure, and storytelling — always with people and context at the core.
Driven by curiosity and craft, with a strong emphasis on collaboration, process, and detail. Motivated by projects where design creates clarity, community, and real value for people and society.
CV
HEDE RYTMER VISUAL IDENTITY
HEDE RYTMER
NEW VISUAL IDENTITY
Dynamic and rooted in Silkeborg
Authentic, energetic, relaxed, and engaging
Design: Sarah Telcs
Design manual in Danish available here
SUMMARY
Hede Rytmer is a rebranding project aimed at modernising the festival’s visual identity and creating a stronger, more cohesive expression. The identity is designed to convey the festival’s energy, warmth, and local anchoring, with a particular focus on engaging a younger audience.
The new visual identity is built around a flexible logo system, a bold colour palette, and typography with clear rhythm and character. The design is developed as a dynamic system that adapts across surfaces and formats — from posters, wristbands, and merchandise to digital platforms and social media — without losing recognisability.
OVERVIEW
The rebranding of Hede Rytmer was initiated to modernize and elevate the festival’s visual identity, which previously lacked cohesion, relevance, and emotional resonance—especially with younger audiences. The goal was to create a visual language that communicates the festival’s energy, warmth, and local spirit, while positioning it more clearly in a competitive cultural landscape.
BRIEF
The task was to develop a new visual identity for the established Silkeborg-based music festival, Hede Rytmer. The new identity had to reflect the core atmosphere of the festival—vibrant, rhythmic, and inclusive—while appealing to a younger, culturally conscious audience. At the same time, the identity needed to respect the existing legacy and local anchoring of the event.
OUTCOME
The result is a fully renewed visual identity built around a flexible logo system, a bold and energetic color palette, and typography with strong character and rhythm. The identity reflects the emotional core of the festival—togetherness, joy, and movement—and is designed to work across formats, from posters and wristbands to digital content and merchandise.
The new identity keeps the original name, yet redefines the brand’s visual tone to meet today’s expectations—playful yet grounded, expressive yet clear.